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A proposal targeted to a specific organization or person is much more likely to succeed. Don't make the mistake of sending all your prospective clients an identical sales proposal. This means you need to gather information about that client so that you can create a customized proposal to meet that specific client's requirements. Your proposal should be tailored to a specific client and that client's needs. It's never a good idea to send your clients only a price list that will not substitute for a real proposal. To persuade your readers, your proposal must demonstrate that you can deliver the services, products and logistics they need. The most important idea to keep in mind is that the goal of any proposal is to convince potential clients to award you their contracts, to convince your boss to sign off on your proposed project, or possibly to secure funding for a new venture. For example, a limo services company might include photos of their cars, rates, and service areas logistics specialists may want to include details about how projects are managed freight hauling companies may include information about their equipment specifications and ability to handle special situations such as hazardous materials and so forth. You will want to include details about your particular services, projects, and business experience that are relevant to your client's specific project. Here's the order your proposal sections should follow: 1) introduce yourself, 2) summarize the prospective client's needs, 3) describe your products, services and costs, and finally, 4) provide information about your organization, your credentials, and your capabilities. The basic proposal structure is the same, whether your business is shipping services, import/export services, logistics management, personal transportation services, or even asking for funding to create or grow a transportation business.
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You can also speed up the proposal writing process by using pre-designed templates and studying sample proposals. That's because the goals and structure for any business proposal are the same: 1) introduce yourself, 2) highlight the services you offer, 3) describe the costs, and 4) persuade your prospective client that you are the perfect choice for the project. Never written anything like that? Don't panic-writing a proposal doesn't have to be a daunting process, and after you've written your first proposal, all others will come much easier. To land a new client or get a project accepted, you most likely will need to write a business proposal. Like most businesses these days, your transportation business is no doubt under pressure to find more clients, stay ahead of the competition, and look for ways to cut costs.